Why Your Shopify Products Aren’t Showing on Your Store (Fix Publishing Settings)

Why Your Shopify Products Aren’t Showing on Your Store (Fix Publishing Settings)

If your Shopify products aren’t showing up on your online store — even though they’re active, have inventory, and look ready — you’re not alone. This guide explains exactly why this happens and how to fix it fast.

When your products don’t appear on your Shopify storefront, it’s almost always related to their publishing settings. Even though your products exist in your admin, they may not be published to the correct sales channels — which means your online store doesn’t know to display them.

To fix this, open your Shopify admin and go to Products. Click on any product that’s not showing on your store. On the right-hand side, you’ll see a section called Publishing or Sales Channels and Apps. Click the three-dot menu, then choose Manage Sales Channels.

Here’s where the issue usually appears — if “Online Store” isn’t selected, that product won’t display on your live site. Check the box beside Online Store, click Done, and then Save. You’ll now see a green dot beside the Online Store channel, confirming that the product is active and visible.

If you imported products through a CSV file, this step is especially important — CSV imports often default to Point of Sale only, leaving the online store unchecked. Repeating this step for all imported products ensures they all go live properly.

After saving, refresh your store page. You should now see all your products appearing on your storefront — complete with images, titles, and purchase buttons.

Building your first store can feel overwhelming, but once you understand these settings, you’ll be able to troubleshoot almost anything. Shopify gives you control over what channels your products sell through — and once you’ve activated “Online Store,” you’re ready to go live and start selling.

If you’re still learning Shopify and want a structured way to get everything right from the start, check out the 30-Day Beginner’s Shopify Program — it walks you through setup, products, checkout, and more in an easy daily plan.

You can also explore more tutorials and updates on our homepage at professorcommerce.com, or support the channel and get your Shopify brand featured at patreon.com/ProfessorCommerce.

Keep learning, stay patient, and keep optimizing your Shopify store — small improvements make big results over time.

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