Why Are My Shopify Notifications Not Sending? (Fix Sender Email Verification)

Shopify Notifications Not Sending — Fix Sender Email Verification

If your Shopify notifications aren’t sending or customers aren’t receiving order confirmations, this guide walks you through the real fix — verifying your sender email address correctly.

When you launch a new Shopify store, it’s easy to assume your notifications just work out of the box. But many new merchants quickly notice something’s off — order confirmation emails aren’t arriving, or shipping updates never go out. The good news? There’s a simple fix that takes less than five minutes once you know where to look.

Check Your Sender Email in Shopify Settings

From your Shopify admin, go to Settings → Notifications. At the top, you’ll see the Sender email field. This is the address Shopify uses to send messages to your customers. It can (and often should) be different from the email you use to log into your store — for example, orders@yourbrand.com instead of your personal address.

Once you enter the desired sender email, click Verify. Shopify will send a verification message to that address. Open the email, click the confirmation link, and return to your admin — you should now see “Verified” next to the field. Until that’s done, your customer notifications simply won’t send.

Test Your Notifications

Scroll through your list of notification templates (order confirmations, shipping updates, abandoned cart, etc.) and click one. In the top right corner, select Send test. This sends a preview email to the address configured in your sender settings, allowing you to confirm that everything is working.

If you want to customize your emails without touching any code, install the free Shopify Email App. It’s perfect for adjusting message layouts, adding your logo, or personalizing language — and it integrates seamlessly with your online store.

Why Verification Matters

Even if your login email is already confirmed, your sender email must be verified separately. This is a common beginner mistake that leads to missing emails. Shopify enforces this to prevent spam and ensure your domain’s credibility.

Keep Things Organized

It’s also smart to use separate email addresses for different purposes: one for logging into your Shopify account, one for your store’s contact page, and one for notifications. This keeps your workflow secure and professional.

If you’re just starting and feeling overwhelmed by all the small setup details, take a look at the 30-Day Beginner’s Shopify Program — it’s built specifically to guide new merchants through setup, design, and launch without confusion.

Final Thoughts

Don’t panic if your Shopify notifications aren’t working. Verify your sender email, test a few notifications, and everything should run smoothly. As you continue building your store, keep learning — your Shopify setup is the foundation of your entire business.

For more step-by-step help and tutorials, visit ProfessorCommerce.com or join our community of Shopify entrepreneurs on Patreon for brand exposure opportunities.